Our bank choose to develop new products that are focus to helps the single mothers and the son’s of the single mother. Why we choose to help the single mothers and their sons? From marketing analysis, members of generation Y are often referred to as ‘echo boomers’ because they are the children of parents born during the baby boom ‘baby boomers’. Because children born this time period have had constant access to technology (computers, cell phones and etc) in their youth, they have required many employers to update their hiring strategy in order to incorporate updated forms of technology. Also called millennial, echo boomers, internet generation, iGen, and net generation.
From the analysis also, the researches found that divorce cases have also increased and most of the mothers get their custody for their sons. After the cases is solved, most of the fathers were not fulfilling their responsible to the son’s, which is he did not give money to the sons to spend for every month and this has made the situation of the mother become hard because no one to support her son’s and herself.
The mothers also need to work hard to find money to pay their son’s school fees, bus fees, education fees, loans, utilities, rent and etc. Have you ever wondered the mothers feeling and her conditions? What will happen to the sons if their mothers can’t spend time more with them because of the lack of time between them? The sons obviously will have a social and moral problems.
